You've built the list. Written the copy. Set up the funnel.
And still… crickets.
Your emails are disappearing into spam folders and Promotions tabs before anyone even sees them. It's not your offer. It's not your subject line. It's something quieter.
Deliverability.
If your emails don't land in the inbox, nothing else matters. Not your headline. Not your call to action. Not the hours you spent crafting the perfect sequence.
I've watched business owners pour thousands into email marketing software, copywriters, and list building… only to wonder why their open rates are stuck at 12%.
The answer is usually the same: their foundation is broken.
The article below covers WHY your emails may not be getting opened (or even delivered).
Want the full walkthrough? Watch the video below.
Your Domain Might Be the Problem
Before you touch another word of copy, check your domain health.
Tools like MXToolbox can tell you in minutes whether your sending domain is blacklisted, misconfigured, or bleeding reputation. If your domain is flagged, every email you send is fighting an uphill battle before it even leaves your server.
Authentication Isn't Optional Anymore
Mailbox providers are skeptical by default. They don't trust you. And they've seen a million spammers pretend to be legitimate.
So they look for proof.
That proof comes from three DNS records:
SPF tells the internet which servers are allowed to send on your behalf.
DKIM cryptographically signs your messages so receivers know they weren't tampered with.
DMARC ties it together, adding policy and visibility so you can catch problems before they snowball.
If these aren't set up correctly, you're asking mailbox providers to take your word for it. They won't.
Test Before You Send
Would you launch a product without testing it first?
Tools like MailGenius or Mail-Tester let you send a test email and get a full report.
They'll flag spammy content, missing headers, authentication failures, blacklist issues.
Subject Lines Are the Second Gate
This isn't something you fix once and forget.
The senders who consistently land in inboxes treat deliverability like maintenance, not repair. They monitor domain reputation. They validate new imports before sending. They run test sends before big broadcasts.
It's not glamorous. But it's the difference between emails that get seen and emails that vanish into the void.
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Ready to Fix Your Email Deliverability? You can keep sending emails and hoping for the best.
Or you can fix the foundation and watch everything else start working. Higher open rates. More clicks. More revenue from the same list size.
If you're tired of guessing why your emails aren't performing and want a clear path forward, let's talk.
Click here to book a call now.
We'll walk through exactly what's holding your email marketing back.
